Tuesday, April 14, 2009

week 6

Question 1

a) What experiences have you had with shopping online?
I have bought a lot on ebay and at times get addicted to it. i have bought all types of things like car parts, clothes, bikes, etc. I have also sold things like my old phone that some sucker bought for way more than i thought it was worth.

b) Describe a good experience.
A good experience of buying online is when the product arrives as described and is what you thought you were purchasing

c) What did you like about the online store you used?
I like that ebay is fairly secure so there is not as much risk involved compared to some other sites.

d) Describe a bad experience.
I haven't really had a bad experience. The only thing that annoys me at times is the time span from when you buy a product til you receive it can be longer than it should be.

e) What problems did you have with the online store?
Haven't had any problems with the store so far....

f) What features make an online store more appealing?
It is often cheaper and you don't have to leave the house. It is also good if you forget a birthday you can buy the present online and send it straight to the person and blame the mail on why it was late. i.e. When I forgot to get dad a present.

g) What features make an online store less appealing?
Not knowing if the product your buying is what you actually want because you can't test it. The online risks of trusting people to send your item once you have paid.

h) Should we expect to see the prices of goods and services rise or fall due to the migration of consumers online?
Yes, prices will fall because of the online competition they now face.

Monday, April 6, 2009

topic 4

1) Visits: a series of requests from the same uniquely identified client with a set timeout, often 30 minutes. A visit contains one or more page views. (http://en.wikipedia.org/wiki/Web_analytics)

Page views: a request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server. (http://en.wikipedia.org/wiki/Web_analytics)

Bounce rate: the percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between. (http://en.wikipedia.org/wiki/Web_analytics) It changes all the time.

2) Three sources are direct traffic, referring sites and search engines.

The most traffic are from google.

3) Internet Explorer is the most popular, which has a 67% usage share.( http://en.wikipedia.org/wiki/Usage_share_of_web_browsers)

4) 355 visits came from 24 countries/territories.

Top three countries are Australia, United States and United Kingdom.

5)(a) What you can track
Visitors viewing the site; new vs. returning, language they use to view the page, time on site, bounce rates, browser capabilities. Traffic sources; search engines, keywords used to search.
(b) What you can track over time
New vs. returning visitors, visits per hour/day/week/month, visitor loyalty (returning), how often they visit (regency), depth (pages visited) and length of visits, and much more.
(c) What you can’t track.
The reason why they visit the site, age of the visitors (unless the site actively collects data eg survey).

6) high bounce rate: the high percentage of visits where the visitor enters and exits at the same page without visiting any other pages on the site in between. (http://en.wikipedia.org/wiki/Web_analytics)
key words: Keywords are the words that are used to reveal the internal structure of an author's reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language.( http://en.wikipedia.org/wiki/Keywords)

Average Page Depth: Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions and is also called Page Views per Session or PV/Session.( http://en.wikipedia.org/wiki/Web_analytics)

click through rate: CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.( http://en.wikipedia.org/wiki/Click-through_rate)

click: In the world wide web advertising industry, selection of a banner ad by a user. The effectiveness of Web advertisements are measured by their click-through rate - how often people who see the ad click on it.

Cookie: A cookie is information that a Web site puts on your hard disk so that it can remember something about you at a later time. (More technically, it is information for future use that is stored by the server on the client side of a client/server communication.) Typically, a cookie records your preferences when using a particular site. Using the Web's Hypertext Transfer Protocol (HTTP), each request for a Web page is independent of all other requests. For this reason, the Web page server has no memory of what pages it has sent to a user previously or anything about your previous visits. A cookie is a mechanism that allows the server to store its own information about a user on the user's own computer. You can view the cookies that have been stored on your hard disk (although the content stored in each cookie may not make much sense to you). The location of the cookies depends on the browser. Internet Explorer stores each cookie as a separate file under a Windows subdirectory. Netscape stores all cookies in a single cookies.txt fle. Opera stores them in a single cookies.dat file.
Cookies are commonly used to rotate the banner ads that a site sends so that it doesn't keep sending the same ad as it sends you a succession of requested pages. They can also be used to customize pages for you based on your browser type or other information you may have provided the Web site. Web users must agree to let cookies be saved for them, but, in general, it helps Web sites to serve users better. (http://searchsoftwarequality.techtarget.com/sDefinition/0,,sid92_gci211838,00.html)

Impression: An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression. ( http://en.wikipedia.org/wiki/Web_analytics)

Hyperlink: usually shortened to link, is a directly followable reference within a hypertext document.( http://en.wikipedia.org/wiki/Hyperlink)

Navigation: Navigation is the process of reading, and controlling the movement of a craft or vehicle from one place to another. It is also the term of art used for the specialized knowledge used by navigators to perform navigation tasks. The word navigate is derived from the Latin "navigare", meaning "to sail". All navigational techniques involve locating the navigator's position compared to known locations or patterns. (http://en.wikipedia.org/wiki/Navigation)

Session: A series of requests from the same uniquely identified client with a set timeout, often 30 minutes. A visit contains one or more page views.( http://en.wikipedia.org/wiki/Web_analytics)

Unique Visitors: The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale. A visitor can make multiple visits. Identification is made to the visitor's computer, not the person, usually via cookie and/or IP+User Agent. Thus the same person visiting from two different computers will count as two Unique Visitors. ( http://en.wikipedia.org/wiki/Web_analytics)

URL: is a type of Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. In popular usage and in many technical documents and verbal discussions it is often, imprecisely and confusingly, used as a synonym for uniform resource identifier. The confusion in usage stems from historically different interpretations of the semantics of the terms involved. In popular language, a URL is also referred to as a Web address.( http://en.wikipedia.org/wiki/URL)

Visitor Session: A Visitor Session is a defined period of interaction between a Visitor (both unique and untrackable visitor types) and a website.( http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=33095)

Comparison shopping: Comparison shopping clearly goes beyond comparing prices. Finding the cheapest items doesn’t usually take a great deal of effort. However, finding the best quality items for the least amount of money is another story. This is one of the reasons that comparison shopping is becoming an industry of its own.( http://www.wisegeek.com/what-is-comparison-shopping.htm)

Topic 3

1.Customer centric websites are vital to orgnisations because once the customer is on the site they are able to buy or just leave the site. If the website is interesting for the customer they are likely to look around the site and view your products and services and even come back. For this to be achieved the site needs to be easy to navigate from the home page through to product sales, location of stores and contact information.

Customers are time poor and want to find what they are looking for fast. So businesses need to know what to put on the website to attract customers. Less is better because items are easier to find, customers don’t want to be wasting their time looking for the product they want. Customer centric websites are becoming so important that it is extremely important for it to be designed on a customer basis.

2. Presence: ensuring you have an immediate, engaging and lasting impression. Customers cannot buy your product if they cannot find it.

Like the physical world a business wants customers to keep coming back to their site which can be achieved through design, easy navigation, how long it takes to download and new content.

Businesses on the web should be concerned about businesses that operate in the physical world because they need the web to interact with customers. In saying this, businesses with a physical presence should also be concerned with the web based businesses because more and more people are shopping online.

3. Real estate agents can gain a lot through the use of the internet. Obviously the listing of all their properties is the main advantage but how long would it take to find the property you are looking for? easy clients can use a search to minimise the number of properties that most suits them. Virtual tours can be available as well as more pictures that you cannot use in a newspaper.

Mass media advertising is important for real estate agents because it provides them with access to people who do not have access to the internet. Newspapers, T.V and radio are the main areas you will find real estate agents advertising their properties to access as many people as possible.
Personal contact for the agent is important because it provides a relationship between the agent and the client. The agent is integral to the sale of the property between seller and buyer and this is why the personal contact is so important.

topic 5

Business Models and their features:

Brokerage – help buyers connect up to sellers for a small fee, e.g. Ebay & Amazon

Advertising – the company pays a site a fee to allow their add to be displayed on their website. There are also search adds which show up when you search for their related product or service. E.g. intromercials & classifieds

Infomediary – a site that gathers data and organises it for another business, e.g. DoubleClick & Netratings

Merchant – wholesalers and retailers who sell goods and services, e.g. Amazon

Manufacturer (Direct) – allows the company who created the product or service to deal with buyers directly.

Affiliate – produces purchasing opportunities wherever people are web surfing, e.g. Barnes and Noble

Community – Sites run by the community, e.g. wikipedia

Subscription – users subscribe to a website pay a fee, on a daily, weekly or monthly basis. This way the user can use the content of the site, e.g. a service.

Utility – based upon a pay-as-you-go, like a subscription model but you are only charged when you use it, e.g. Slashdot

1) Mobile phone use per 100 people
Australia = 102.5
USA = 83.5
China = 41.2
India = 20.0

2) Internet use per 100 people
Australia = 54.2
USA = 71.9
China = 15.8
India = 6.9

3)Strength - performs well in buyer sophistication, even though the rank isn't that high the score compares well to the top countries; cost of a telephone call ranks well against most other developed countries. Weakness - ranks lowly for the internet access in school, while the actual education level is higher; ranks lowly compared to other developed countries (USA, UK, Germany, Japan) in terms of high speed monthly broadband subscriptions. (General Information Technology report - Individual Readiness)

4)The IT readiness of Australian consumers scored 5.12 where as the IT readiness of Australian business scored 5.02. with seven being the highest and 1 the lowest, Australia’s consumers and business readiness is above average.