Topic 2

Question 1- Part 1(a)- The first main point that Michael makes is that there is a problem with the amount of information that is on the internet. A lot of the information kept on the the net is only relevant for a short period of time but gets file away.

The second main point is that the majority of people using search engines are not aware on how to search effectively or how the search engines work.

The third main point addresses a similar problem, that is how Businesses make sure they are able to be found by people interested in their products.

The last main point that Michael makes relates to the growth in paid advertising in search engines, Meaning a company may pay money to a search company in order for them to appear at the top or close to the top of the results page. This is a major problem if the person searching for a product isn't aware that a business is paying to be at the higher end of the list.  

Question 1- Part 1(b)- I was interested in the way Google take ideas from everyone whether it be from their users or their executives. I believes this shows their good business sense and keeps them aware of the market changes happening in its field and allows it to stay on top. I also found the time frames that Marissa gave for voice and image search. I believe this will be a very helpful piece of technology when it becomes available

It was also interesting to see Marissa's opinion on mobile search and advertisement as I have an iPhone and seem to get bombarded with advertising from every application i open. Another thing I Found it interesting is that they try aim to have 25% of their engineers female. I found this strange as i would have thought they would just simply want the best engineers and not worry what sex they were.   

topic 1 answers

Question 1-Internet risks-Give examples of four things that can go wrong with a transactional site?

-General website flakiness that means the page could be slow in loading and customers maybe clicking buttons but the page hasn't loaded causing mutiple demands, or result in frustation and abandoning site.

-Incorrect behaviour during an order causing an order to be lost or cancelled

-Details on order maybe illegaly obtained and used.

-Goods may not be what were expected.


Question 2-

E-commerce-the buying and selling of products or services over electronic systems such as the Internet and other computer networks.



E-business-The utilization of information and communication technologies (ICT) in support of all the activities of business.(wikipedia.org)



Question 3- Difference between buy side and sell side of eCommerce?-

The buy side refers to firms which buy and sell as customers of these market makers, usually taking speculative positions or making relative value trades. Buy side firms participate in a smaller number of overall transactions, and aim to profit from market movements and accruals rather than through risk management and the bid-offer spread.



The sell side refers to firms that take orders from Buy side firms and then work the orders. This is typically achieved by splitting them into smaller orders which are then sent directly to an exchange or to other firms.





Question 4-Different types of eBusiness-


B2B- is business to business this could be from a manufacturer to wholesaler or wholsaler to retailer, It is where both groups involved are businesses.




B2C- Is when a business serves a consumer with an end product or service.




B2G- Is marketing products and services to government agencies through integrated marketing communications techniques such as web-based communications.




C2C- Is one consumer selling to another via a third party. An example of this is ebay where ebay allows consumers to sell goods to each other while taking a fee for its service.




B2E- Is a business using uses an intrabusiness network which allows companies to provide products and/or services to their employees. an example of this would be offering employee discounts.




C2B- Is an electronic commerce business model which reverses the normal B2C Model and allows a consumer to offer goods or a service to a business.




G2B- Is the online non-commercial interaction between local and central government and the commercial business sector.




G2G- Is the same as G2B but instead of the end service going to a business it goes to another government department.




G2C- Is when Government sectors become visibly open to the public domain via a Web Portal. making public services and information accessible to all.(wikipedia.org)




Question 5- What Technology has the highest penatration rate?-


Mobile phones have the highest rate of penetration with 85% and growing fast. The rate of penetration for digital tv and broadband internet is also growing very quickly with suppliers unable to supply consumers at the rate required.(http://www.researchandmarkets.com/)

Question 6- List::Four drivers to adoption of sell-side eCommerce by business-
Increasing speed with which supplies can be obtained
Increasing speed with which goods can be dispatched
Reduced sales and purchasing costs
Reduced operating costs.

Question 7- Four barriers to adoption of sell-side eCommerce by business

-Initial set up costs and ongoing fees

-Reliability problems/concerns

-Security/protection concerns

-Lack of skills staff/customer/supplier

Question 8- How might a resturant in Sturt St Ballarat benifit from an online presence?-

If a resturant in Ballarat was online it would have greater exposure to anyone wanting to dine out in Ballarat. This is becaue a higher percentage of people will now research online. This could simply be a couple heading to Ballarat for the weekend, Before leaving they could get on the internet and look at where they want to go. If a resturant was online they would have an advantage over any other resturant because people could get there contact details and possibly a menu before leaving their home.

Question 9- What are some examples of Digital information?-

Some examples of digital information could be the use of the internet to get information across. The new emerging form is through the use of mobile phones where you can now use digital information to adcertise via downloaded games etc.

Question 10-What is the Semantic web? Are we there yet?- The Semantic Web is not a separate Web but an extension of the current one, in which information is given well-defined meaning, better enabling computers and people to work in cooperation.

The semantic web is up and running but it will be continually improving, It has not yet reached it's full potential(semanticweb.org).